The ever-increasing use and reliance on technology by modern society has caused an exponential growth in the amount of sensitive data (in the form of information technology, emails and systems) being transmitted and stored online in the ordinary course of business.
Such information, technology and systems of a business (also known as Intellectual Property (IP)) is often commercially sensitive and confidential material which requires systems of protection that are reflective of our technology-based society.
Trade Marks
A businesses brand is one of the main ways your customer distinguishes you from your competitors. Your brand may consist of your logo, business name, slogan, a picture or icon or a combination of all of these.
A trademark registration provides the owner with the right to use the trademark in Australia for a period of 10 years (with the possibility for it to be renewed indefinitely). The value of your trademark is tied to the growth and success of your business. It can be a lengthy process and involves a comprehensive trademark search prior to submitting the application.
If you chose to trade without a registered trademark, you will risk a competitor using a brand that is the same or similar to yours, or a competitor registering a Trademark that prevents you from continuing to trade under that business name.
Our team can assist with:
- Trademark advice, search and registration
- Renewals
- Drafting and filing of trademark applications
- Acquisition and disposal of IP
- Licensing, assignments and other commercial arrangements
- Responding to and/or defending against trademark disputes and claims
- Enforcing trademarks and other IP in circumstances of Infringements
